5 Quick Fixes That Help Your Website Convert More Customers

Your website gets traffic, but visitors aren't becoming customers. The problem isn't necessarily your product or service—it's often small details on your website that create friction and drive people away before they have a chance to buy.

Dani Kellogg

28 Jul 2025 • 5 min read

The good news? Most conversion problems can be fixed quickly without a complete website redesign. Here are five proven fixes that can improve your conversion rate starting today.

Fix 1: Make Your Value Clear in 5 Seconds or Less

The Problem: Visitors land on your homepage and can't quickly figure out what you do or why they should care.

The Fix: Rewrite your headline to focus on the specific outcome you deliver, not what you are.

Before and After Examples:

❌ Before: "ABC Marketing Solutions - Your Partner in Digital Success"
✅ After: "Get 3x More Qualified Leads Without Spending More on Advertising"

❌ Before: "Professional Consulting Services for Growing Businesses"
✅ After: "We Help Small Businesses Create Systems That Run Without Constant Owner Involvement"

How to Write a Converting Headline:

Start with the outcome: What specific result do customers get?
Be specific: Use numbers and concrete benefits when possible
Address the biggest pain: What problem keeps your customers awake at night?
Make it scannable: Use simple words that are easy to read quickly

Quick Implementation: Look at your current homepage headline. Ask yourself: "If someone read this and nothing else, would they understand exactly what I help them achieve?" If not, rewrite it using the formula above.

Fix 2: Add Clear Calls-to-Action on Every Page

The Problem: Visitors read your content but don't know what to do next, so they leave without taking any action.

The Fix: Give every page a specific, obvious next step that moves visitors closer to becoming customers.

Different Types of Calls-to-Action for Different Pages:

Homepage: Primary action you want most visitors to take

"Get Your Free Marketing Audit"
"Schedule a 15-Minute Strategy Call"
"Download Our Small Business Growth Guide"

Service Pages: Action specific to that service

"Get a Custom Quote for This Service"
"See If This Solution Fits Your Business"
"Talk to Our Team About Your Specific Needs"

Blog Posts: Lower-commitment action to stay connected

"Get More Tips Like This in Your Inbox"
"Download Our Complete Guide to [Topic]"
"Join 500+ Business Owners Getting Our Weekly Insights"

Best Practices for Calls-to-Action:

Use action words: Start with verbs like "Get," "Download," "Schedule," "Start"
Create urgency: "Get Your Audit This Week" vs. "Get Your Audit"
Be specific: "Download the 10-Point Checklist" vs. "Learn More"
Make them stand out: Use contrasting colors and plenty of white space
Place strategically: Above the fold, after explaining benefits, and at natural stopping points

Fix 3: Speed Up Your Site to Keep Visitors Engaged

The Problem: Your website loads too slowly, causing visitors to leave before they see your content.

The Reality: 40% of visitors will leave if your page takes more than 3 seconds to load. Every extra second of load time can reduce conversions by up to 7%.

Quick Speed Fixes You Can Do Today:

Optimize Images (Biggest Impact):

Use JPEG for photos, PNG for graphics with text
Compress images before uploading (tools like TinyPNG work great)
Resize images to the actual size they'll display on your site
Convert to WebP format if your website supports it

Clean Up Plugins and Scripts:

Remove plugins you're not actively using
Check if widgets or tracking codes are slowing things down
Combine similar functionality instead of using multiple plugins

Choose Better Hosting:

If your site regularly loads slowly, your hosting might be the problem
Shared hosting can slow down during peak traffic times
Consider upgrading to managed hosting designed for your platform

Test Your Speed:

Use Google PageSpeed Insights to check both mobile and desktop speeds
Test from different locations to see how your site performs globally

Fix 4: Make It Ridiculously Easy to Contact You

The Problem: Potential customers want to reach you but can't figure out how, or the process is too complicated.

The Fix: Give visitors multiple, obvious ways to contact you with minimal effort required.

Contact Options to Include:

Phone Number:

Display prominently in your header
Make it clickable on mobile devices
Include business hours so people know when to call

Contact Form:

Ask for only essential information (name, email, brief message)
Use clear labels that explain what you need
Send an immediate confirmation so people know it worked
Respond within 24 hours maximum

Live Chat or Scheduling:

Add live chat for immediate questions
Use scheduling tools like Calendly for consultation bookings
Offer multiple time slots to accommodate different schedules

Email Address:

Use a professional email address with your domain
Respond quickly to show you're actively monitoring it
Consider setting up auto-replies during off-hours

Social Media:

Link to your most active social profiles
Respond promptly to messages and comments
Use social platforms where your customers actually spend time

Contact Page Optimization:

Write a compelling headline explaining why people should contact you
Include your response time commitment
Add a brief FAQ section for common questions
Consider including your photo to make it more personal

The Problem: Visitors like what they see but aren't sure if you can actually deliver results for businesses like theirs.

The Fix: Show evidence that you've successfully helped other customers achieve the results you promise.

Types of Social Proof That Convert:

Customer Testimonials:

Include specific results and numbers when possible
Use real names and photos (with permission)
Feature testimonials from businesses similar to your target customers
Address common objections in testimonial selection

Case Studies:

Show the before and after transformation
Explain the specific process you used
Include measurable results and timelines
Make it relevant to your target audience

Client Logos:

Display recognizable companies you've worked with
Get permission before using logos
Update regularly to show current clients
Group by industry if that's relevant to your audience

Reviews and Ratings:

Include Google Reviews, Yelp, or industry-specific review sites
Respond to reviews to show you care about customer feedback
Feature positive reviews prominently on relevant pages
Address negative reviews professionally and constructively

Media Mentions:

Include "As Featured In" logos from publications
Link to articles or interviews featuring your expertise
Share speaking engagements or podcast appearances
Highlight industry awards or recognition

Strategic Placement of Social Proof:

Homepage: Your best overall testimonial
Service pages: Proof specific to that service
About page: Credentials and media mentions
Contact page: Reviews mentioning your responsiveness
Throughout: Relevant testimonials near related content

Measuring Your Results

After implementing these fixes, track these metrics to see what's working:

Conversion Rate: Percentage of visitors who take your desired action
Bounce Rate: Percentage of visitors who leave after viewing only one page
Time on Site: How long visitors stay engaged with your content
Contact Form Submissions: Number of leads generated through your website
Phone Calls: Increase in calls after making your number more prominent

Tools for Tracking:

Google Analytics for overall website performance
Hotjar or similar for heatmaps showing where visitors click
Your phone system's call tracking features
Email system analytics for form submissions

Common Mistakes to Avoid

Trying to Fix Everything at Once: Focus on one fix at a time so you can measure what actually works.

Making Assumptions: Test your changes with real visitors, don't just guess what will work better.

Forgetting Mobile: Check how every change looks and works on smartphones.

Ignoring Load Times: Don't add new elements that slow down your site.

Using Generic Testimonials: Specific results and real names convert much better than generic praise.

Start Iterating

These five fixes address the most common conversion problems we see across hundreds of small business websites. The best part? You can implement all of them without hiring a developer or redesigning your entire site.

Remember to iterate and start with the fix that seems most relevant to your biggest problem. Make the change, measure the results for a few weeks, then move on to the next fix.

Remember: small improvements in conversion rate compound over time. A website that converts 3% of visitors instead of 2% doesn't sound like a big difference, but it means 50% more customers from the same amount of traffic.

Your website should work as hard as you do to grow your business. These fixes help make that happen.