π Start Here
We started ProductColab because we love building. There's something special about creating something from nothing β that messy zero-to-one phase where you're figuring things out as you go.

After spending over a decade in early-stage startups, we've become comfortable with the ambiguity, the constant shifts between high-level strategy and getting our hands dirty in the day-to-day work. Countless hours of that time has been spent figuring out which business approaches actually work, how to implement them efficiently, and how to adapt them to today's tools without reinventing the wheel each time.
We've done this many times, both for ourselves and helping others, and we've now we're here to share what we've learned and cultivate community.
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π§° Get our help building with advising or consulting here.
Our Approach
Our approach is pretty straightforward: we're not claiming to have all the answers - we're just sharing what we've seen work, hopefully saving you some time and headaches along the way. Our experience comes from being in the trenches of startups and small businesses, figuring things out when there was no roadmap, no money and no team. More importantly, we want to build community and grow together.
Who is this for?
If you are a founder, builder, creator, entrepreneur who is building something from nothing or growing your business and looking for the latest resources, tools, and AI you belong here.
Vibe Coding, Vibe Marketing, Vibe Everything
We are AI-Forward. Some people look down on "vibe coding", "vibe marketing", and the effectiveness of using AI at all. But the thing is, AI is here to stay, and the people who figure out how to use it well are going to win. Using AI doesn't make you any less of a builder. It's like saying using a calculator means you are not really doing math because you didn't do it all by hand. It's just another tool. We're at the beginning of something huge. AI can help you build faster, think bigger, and do more with less.
Whether you're using it to write code, create content, design interfaces, or just make your life easier, you're ahead of the curve. We're all learning how to work with AI, not against it. We share what works, what doesn't, and how to get the most out of these tools and build things that last.
Our Offerings
Innovation Lab Newsletter
Get practical frameworks, step-by-step guides, real examples of what's actually working, and probably some of our hot takes. We've spent thousands of hours debating strategy, trying various methods or tools, and tracking what happens. When something works consistently, we break it down into clear steps anyone can follow. When something fails, we document that too. Our focus is skipping the hype and getting straight to what's useful.
Our (mostly) weekly newsletter focuses on giving you specific approaches that combine proven business fundamentals with modern tools. We share our latest findings, tools we've tested, and frameworks that are actually working for real businesses.
VibeColab Community
Connect with other AI forward founders, builders and entrepreneurs who are actually implementing these methods, not just talking about them. Share what's working, get honest feedback on challenges, and learn from others who've solved similar problems.
Join us if you're looking for a place to turn concepts into action alongside others who are building AI forward businesses.

ProductColab Consulting & Advising
When you don't have the time or bandwidth to do everything yourself, or need a little extra guidance, we take on select clients as availability allows. We will work with you either hands on or as advisors, so you get the benefit of all that learning without starting from scratch.

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