Marketing & Growth Turn Your Website Into a Sales Tool That Works 24/7 The difference between a website that costs money and one that makes money isn't fancy design or expensive features. It's infrastructure. Sales infrastructure that guides visitors toward becoming customers through systematic, proven methods.
How to Make Your Website Easy to Navigate Good website navigation is invisible when it works and frustrating when it doesn't. Your visitors should be able to find what they're looking for without thinking about it—like finding the light switch in a familiar room.
5 Quick Fixes That Help Your Website Convert More Customers Your website gets traffic, but visitors aren't becoming customers. The problem isn't necessarily your product or service—it's often small details on your website that create friction and drive people away before they have a chance to buy.
Strategy Why 'Validate Before You Build' Might Be Outdated AI lets you build working prototypes in days instead of months or years, but the age old advice says you should spend weeks or months validating ideas upfront. So should you just build fast and learn from real usage?
How to Build Your Product on Solid Ground This guide explores the key strategic elements that help products succeed, from defining purpose to developing positioning. This is for founders, builders, and anyone creating products or services who wants to build something people actually want.
Why Transparent, Async Communication is a Non-Negotiable The key to moving fast with an informed team is radical transparency - don’t gate keep for the sake of title egos - and asynchronous communication - enable your team with the right tools and culture to flexibility work through projects.
The Scrappy Startup Guide to Competitive Analysis With Free Template & Without All the Expensive Tools. You don't need expensive tools to get a clear picture of your competition. Here's how you can build an effective competitive analysis with minimal cost.
If The Holidays Had Honest Marketing Messaging I’m not talking about selling something for the holidays; I’m talking about selling The Holidays, as in “Happy Holidays”, as in your competitors are Halloween and Easter.
This is Fine: A Survival Guide to Prioritizing When Everything is on Fire Fires are everywhere, and everything is a priority. The dumpster fire is your new home - a single tear runs down your cheek when you see your backlog.
